Key Management Ideas

By Stuart Cranier and Stuart Crainer

This text delivers the most influential management initiatives to managers and students in a concise and practically implementable form. For each key initiative, the book outlines the essential content and background to the idea, the potential benefits and pitfalls, and best practice.

• Format: Paperback
• Language: English
• ISBN: 0273621955
• ISBN13: 9780273621959
• Release Date: January 1996
• Publisher: FT Press
• Length: 224 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"

Customer Reviews

Superb one-volume history of management theory

I recently sat for (and passed) my doctoral comprehensive exams in Management, and used this book to help me develop context, so that I didn't lose my way in the forest. So many thinkers, so many papers, and such grim prose. This book, along with Crainer's Ultimate Business Library: 75 Books that Made Management were indispensible in helping to form a review outline. They could also be useful for an MBA student trying to understand the epistemological history behind some of the concepts spouted by practitioners, such as "tipping-point" and "network-effect." He or she will learn, as I have, that the progenitors often didn't receive the credit he or she deserved.