Keeping Customers for Life

By Joan Koob Cannie and Donald Caplin

Book Overview

With 80% of U.S. businesses now in the service industry, it is crucial that American companies begin facing up to the different demands of their customers. This innovative book spells out the new technology of customer-driven management and includes a 12-step strategy to insure that a company gets in tune with what its customers want. "A great blueprint for any business interested in customer value and loyalty".--J.W. Marriott, Jr., Chairman, Marriott Corporation.

• Format: Paperback
• Language: English
• ISBN: 0814478123
• ISBN13: 9780814478127
• Release Date: January 1992
• Publisher: Amacom
• Length: 288 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"