Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

By Doug Hall

Book Overview

Check your Marketing Brain IQ with the quiz on page 14. After getting over the shock of how generally accepted business "truths" are hurting your business, you will immediately understand how you can quickly and easily change your marketing to generate SUCCESS.

Starting right now, you can measurably improve your marketing results. The key is to replace gimmicks and misperceptions with proven strategies backed by hard data.

You'll benefit from insight provided by over 106 scientific truths, creating 414 practical ideas that you could put in place today, plus original research and a statistical review of over 3,000 academic articles, from publications like the Journal of Marketing and the Journal of Product Innovation Management. No other book provides you with this type of hard data on consumer, industrial, and even business-to-business marketing situations.

"This book takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, this book is a must-read."
--Kip Knight, VP International, e-bay

"The fundamental premise shining through on every page of Marketing Brain is that if you want to create a great business, figure out how to add real value to people's lives and then tell the truth about it. This book proves that, in business, the smart thing to do and the right thing are one and the same. In doing so, it elegantly presents the true moral nature of capitalism. And for that, I consider Doug Hall one of its greatest champions."
--Jon Butcher, CEO, The Precious Moments Companies

• Format: Paperback
• Language: English
• ISBN: 157860205X
• ISBN13: 9781578602056
• Release Date: June 2005
• Publisher: Clerisy Press
• Length: 320 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 5.8" x 8.9"

Customer Reviews

Myth buster

Great book, full of insights gained by reviewing the research and through testing. It shines a harsh light on many false assumptions among marketers and non marketers alike. But also it gives actionable advice on what to do to improve marketing results. I've written all over it and will re-read often.

One of Doug's Better Books

I have read all of Doug's books and this is one of his better publications. It gives specific, practical action steps and guidance on how to accelerate your marketing success based on his research. Buy it and increase your marketing success. Paul R. DiModica Author of Value Forward Selling - How To Sell Management http://www.howtosellmanagement.com

Good Advice, Good Ideas

This little book is different. Most marketing books tell you how to do the same old things: market studies, focus groups, testing, etc. This one is different. It is basically an analysis of research involving advertisements, brands, customers, and sales reps. The format is basically a series of little two page points. The left hand page is labeled "Scientific Advice" and the right hand is "Practical Ideas." A lot of these are the old standbys like: KISS, Keep it Simple Stupid. Make your message so a ten year old can understand it. But even the old standbys need to be thought over every once in a while. And some of the scientific advice directly contradicts the old message. Selling the sizzle rather than the steak for instance is often a mistake. And he gives the evidence to prove it. Most of the messages seem to me to be more concerned with a smaller company, even a start-up rather than a giant operation. There's more on selling new widgets rather than convincing people to buy Coke rather than Pepsi. An inexpensive little book, even one idea for your next marketing project will cover its cost many times over, and I got much more than one idea out of it.