It's Just Shopping

By Lauren Freedman

It’s Just Shopping is a critical history lesson and an essential how-to for merchants, marketers, technologists and educators interested in successful online selling. It provides an insider look at... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1931361134
• ISBN13: 9781931361132
• Release Date: July 2002
• Publisher: Direct Marketing Association
• Length: 350 Pages
• Weight: 2.10 lbs.

Customer Reviews

It's Just Shopping

I found this book to be incredible. I could not believe how much information was packed into 350 pages. The graphs, time lines and examples throughout the book really kept my attention & interest. This is a must read for anyone currently in e-commerce or planning on going into it.