Inventing Desire: Inside Chiat/Day: The Hottest Shop, the Coolest Players, the Big Business of Advertising

By Karen Stabiner

Book Overview

An inside look at the ad industry's reigning hot shop captures the volatile process of ad making, discussing power struggles, brainstorming sessions, the creative process, setbacks, integrity, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0671723464
• ISBN13: 9780671723460
• Release Date: January 1993
• Publisher: Simon & Schuster
• Length: 351 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.2" x 6.4" x 9.6"