An Introduction to Rhetorical Communication

By James C. McCroskey

Book Overview

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful book guides readers through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides a solid grounding in the rhetorical tradition and the basis for developing effective messages. For anyone interested in Public Speaking, Persuasion, or Introductory Rhetorical Theory.

• Format: Paperback
• Language: English
• ISBN: 0134745787
• ISBN13: 9780134745787
• Release Date: January 1993
• Publisher: Prentice Hall
• Length: 307 Pages
• Weight: 0.85 lbs.