Introduction to Marketing.

by Carl D. McDaniel

Engaging and thorough, INTRODUCTION TO MARKETING, 12E, International Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1133273874
• ISBN13: 9781133273875
• Release Date: January 2012
• Publisher: Thomson South-Western
• Length: 800 Pages
• Weight: 4.10 lbs.