Introduction to International Marketing

by Matthew Housden and Keith Lewis

This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749422467
• ISBN13: 9780749422462
• Release Date: October 1998
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.0" x 9.2"