International Marketing

by Vern Terpstra and Ravi Sarathy

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933583223
• ISBN13: 9781933583228
• Release Date: January 2006
• Publisher: Northcoast Pub
• Length: 612 Pages
• Weight: 3.66 lbs.
• Dimensions: 10.8" x 1.3" x 8.5"