International Marketing Strategy, 4e

By Isobel Doole and Robin Lowe

This text looks at context, techniques and strategies involved in successful international marketing. With short case illustrations, case studies, summaries and discussion questions, this book is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1844800253
• ISBN13: 9781844800254
• Release Date: April 2004
• Publisher: Cengage Learning
• Length: 416 Pages