International Marketing Management

By Subhash C. Jain

Book Overview

International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0534921310
• ISBN13: 9780534921316
• Release Date: January 1990
• Publisher: Thomson South-Western
• Length: 758 Pages

Customer Reviews

Dr. Jain's work is clearly the topic's best.

In his International Marketing Management text, Professor Jain draws from several excellent case studies, and in combination with his profuse knowledge of the workings and intricacies of` foreign markets, the text proves itself worthy of tremendous praise. Several noteworthy institutions in the United States and abroad utilize his material. To order his brand new 6th Edition (1998), call Digital Publishing Company LLC at (860) 429-9195.