International Direct Marketing: Principles, Best Practices, Marketing Facts

By Manfred Krafft

Book Overview

Direct marketing is a fast growing and dominant domestic marketing instrument in many countries. International direct marketing (IDM) is already a multi-billion dollar business. This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries around the world, including the first-rate IDM database of DHL Global Mail. With this book, the reader gets a comprehensive and easy-to-understand guide to international direct marketing.

• Format: Paperback
• Language: English
• ISBN: 3642072585
• ISBN13: 9783642072581
• Release Date: October 2010
• Publisher: Springer
• Length: 326 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"