International Business Organization: Subsidiary Management, Entry Strategies and Emerging Markets

By Fred Burton

The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.

• Format: Hardcover
• Language: English
• ISBN: 0333734424
• ISBN13: 9780333734421
• Release Date: July 1999
• Publisher: Palgrave MacMillan
• Length: 348 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"