International Business: A Strategic Management Approach (2nd Edition)

By Richard M. Hodgetts and Alan M. Rugman

Book Overview

Features of the second edition: unique triad approach, which provides a unifying framework to an otherwise broad and complex subject; fully updated tables and figures; up to 40 new cases; websites of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007054915X
• ISBN13: 9780070549159
• Release Date: January 1994
• Publisher: McGraw-Hill College
• Length: 736 Pages
• Weight: 1.58 lbs.
• Dimensions: 10.5" x 1.0" x 8.5"

Customer Reviews

International Business Rugman & Hodgetts

An excellent book filled with useful statistics for case studies and assignments. My students found it very useful.