International and Cross-Cultural Management Research

By Jean-Claude Usunier

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.

A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules.

This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a

• Format: Paperback
• Language: English
• ISBN: 0761952810
• ISBN13: 9780761952817
• Release Date: November 1998
• Publisher: Sage Publications Ltd
• Length: 208 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.6" x 5.3" x 8.7"