International Advertising: Communicating Across Cultures

By Barbara Mueller

This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.

• Format: Paperback
• Language: English
• ISBN: 0534192785
• ISBN13: 9780534192785
• Release Date: July 1995
• Publisher: Cengage Learning
• Length: 368 Pages
• Weight: 1.00 lbs.