Let science set the stage The most valuable ally a change agent could want. Author Edwin Nevis and his coauthors leverage breakthrough behavioral and social science research to arrive at seven surefire methods for investing workers with an all-new mindset. The results: a powerful strategy for influencing behavior, minimizing resistance to change, and sustaining an organization that is continuously adapting and self-renewing. Filled with examples of both successful and failed change efforts -- and with numerous case studies from companies including Motorola and Xerox -- this is one how-to on effecting change you should definitely include in your arsenal.
This a really good read. The authors begin from the premise that organizations are now more than ever forced to operate in a climate of change. Their capacity for transformation is therefore increasingly essential for their survival. The authors outline seven strategies for achieving such a transformation: coercion, persuasive communication, participation, structural rearrangement, role modelling, extrinsic rewards and expectancy. The different chapters are presented and organised in a readily accessible style, and their argument has a powerful intuitive appeal because of the way it resonates with many of our commonplace, day-to-day experiences of organisational culture and change.If the book has a weakness it is one common to this genre - namely that it deals much more effectively with what should be done than how it should be done. I find their seven strategies much more useful as a diagnostic or descriptive tool - helping to understand change efforts as merely one of several possible approaches - rather than as a prescriptive blueprint for how change can be implemented.
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