Integrated Advertising, Promotion, and Marketing Communications

by Donald Baack, Kenneth E. Clow, Donald E. Baack

Book Overview

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130175781
• ISBN13: 9780130175786
• Release Date: January 2002
• Publisher: Prentice Hall
• Length: 638 Pages
• Weight: 3.17 lbs.
• Dimensions: 1.2" x 7.5" x 11.3"