Influencer: Communication for Leaders in the Digital Age

by Sonia González Boysen

INFLUENCER: Communication for Leaders in the Digital Age.

This is an invitation, including a wake-up call, to rethink the power of conscious and positive influence. Influence is not an exclusive profession of the so-called "influencers", "content creators" of social networks, which companies seek to market their products. Just as conscious leadership seeks to focus more on people than on results, on the "who" rather than on the "how", now...

• Format: Paperback
• Language: English
• ISBN: 1641424249
• ISBN13: 9781641424240
• Release Date: June 2023
• Publisher: Daisypress
• Length: 249 Pages