INDUSTRAT (TM): The Strategic Industrial Marketing Simulation

By David Weinstein and Jean-Claude Larreche

A computerized simulation of actual operating environments, INDUSTRAT places managers in the midst of a competitive scenario and provides them with feedback on their decisions.

• Format: Paperback
• Language: English
• ISBN: 0134591577
• ISBN13: 9780134591575
• Release Date: January 1988
• Publisher: Prentice Hall
• Length: 192 Pages