In Pursuit of English: Language and Subjectivity in Neoliberal South Korea

By Joseph Sung-Yul Park

In Pursuit of English traces how the English language became an object of heated pursuit amid South Korea's rapid neoliberalization, creating the so-called English fever of the 1990s and 2000s. Joseph Sung-Yul Park demonstrates that English gained prominence not because of the language's
supposed economic value, but because of the anxieties, insecurities, and moral desire instilled by neoliberal Korean society. Park shows how English came to be seen as an index of an ideal neoliberal subject who willingly engages in constant self-management and self-development in response to the
changing conditions of the global economy.

Bringing together ethnographically-oriented perspectives on subjectivity, critical analysis of conditions of contemporary capitalism, theories of neoliberal governmentality, and sociolinguistic and linguistic anthropological frameworks of metapragmatic analysis, In Pursuit of English develops an
innovative new direction for research at the intersection language and political economy, challenging researchers to consider subjectivity as the key for understanding the place of language in neoliberalism.

• Format: Hardcover
• Language: English
• ISBN: 0190855738
• ISBN13: 9780190855734
• Release Date: September 2021
• Publisher: Oxford University Press, USA
• Length: 202 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.4" x 9.4"