In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

By Jerry Kirkpatrick and Jerry Kirkpatrick

Book Overview

In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

• Format: Paperback
• Language: English
• ISBN: 0978780302
• ISBN13: 9780978780302
• Release Date: January 2007
• Publisher: Kirkpatrick Books
• Length: 202 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"