Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

By Robert Jackall and Janice M. Hirota

Book Overview

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0226389162
• ISBN13: 9780226389165
• Release Date: July 2000
• Publisher: University of Chicago Press
• Length: 341 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"