Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales

By Paul Cash and James Trezona

There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

• Format: Paperback
• Language: English
• ISBN: 178860251X
• ISBN13: 9781788602518
• Release Date: April 2021
• Publisher: Practical Inspiration Publishing
• Length: 216 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 5.5" x 8.4"