Human Resource Marketing. From Job Advertising to Employer Branding

by Thomas Mayer

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: This paper describes the change in Human Resource Marketing from classical, established Job Advertisement to a relatively novel complementary approach, called Employer Branding. The work will discuss common vehicles of Job Advertisement utilized in the past and today and then...

• Format: Paperback
• Language: English
• ISBN: 3668051445
• ISBN13: 9783668051447
• Release Date: September 2015
• Publisher: Grin Verlag
• Length: 28 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"