How to Write Powerful Fund Raising Letters

By Herschell Gordon Lewis

What to write, how to write and how to tailor your message to specific, targeted readers. Filled with examples, each letter is followed by Herschell Gordon Lewis' hard-hitting commentary discussing its strong and weak points. With this book, you'll simply never write a weak, ineffective fund-raising letter again. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0944496059
• ISBN13: 9780944496053
• Release Date: January 1998
• Publisher: Precept Press
• Length: 210 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 7.3" x 10.3"

Customer Reviews

Tell the story

I bought this book a week before I was to write our non profits annual appeal letter. In my mind I had to erase everything I thought I knew because THIS YEAR in particular was economically challenging. After reading the book and samples of letters, I got the big picture. I realized the power of story telling and followed even the rules about the proper font to use. The letter I wrote was engaging and nothing like I'd ever...