No matter what your field of expertise, this book will help you win clients through a variety of practical, proven techniques you'll find only here. Packed with real-world, effective business-driving tactics-as well as up-to-the-minute advice on getting the most out of new technologies-this...
This sequel has been thoroughly updated to cover current government procurement rules affecting consultants along with a broad range of marketing, financial, professional and ethical issues. Features the latest in computer and office equipment with tips on purchasing the right...
This sequel has been thoroughly updated to cover current government procurement rules affecting consultants along with a broad range of marketing, financial, professional and ethical issues. Features the latest in computer and office equipment with tips on purchasing the right...
Readers of this guide are shown how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes...