How to Start, Run, and Stay in Business

By Patricia Gunter Kishel and Gregory F. Kishel

Book Overview

A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources. Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including: * Preparing a business plan * Finding the right location * Deciding on an ownership structure * Record keeping and taxes * Financing and capital * Inventory and distribution * Hiring and staffing * Managing and motivating people * Marketing and promotions * Risk management * And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

• Format: Paperback
• Language: English
• ISBN: 0471671843
• ISBN13: 9780471671848
• Release Date: May 2005
• Publisher: Wiley
• Length: 288 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.8" x 6.3" x 9.0"

Customer Reviews

Gave to friend - he really likes it

I gave this to a friend that does not have any business training (formal or informal). He really likes it, so I am assuming this is a great starter book.

A daily reference for my business

Without any business experience,I started a business from scratch in 1990. I bought one of these books at that time. I have built it to a $2m company since then. This book helped me a lot when it came to understanding the ratios and the things the bank wanted. The personnel section was helpful. There is a wealth of info in this book about a wide range of business subjects. Yes, it's a bit elementary at times, but often that's what a new business owner needs.