How to Market to Consumers: 10 Ways to Win

by John A. Quelch

Ten sure-fire methods to market your product or service in today's competitive environment. Addresses current changes in consumer demographics and lifestyles, and describes recent developments in strategic thinking and how they affect marketing. Also addresses the globalization paradox, in which marketers launch products on an international scale, as they customize products and develop localized marketing campaigns with the aid of information systems...

• Format: Hardcover
• Language: English
• ISBN: 0471618535
• ISBN13: 9780471618539
• Release Date: January 1989
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"