How to Make Your Advertising Make Money

By John Caples

Book Overview

How to Make Your Advertising Make Money by John Caples

In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more.

Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get:

1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years

Meet the Author

John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.

• Format: Paperback
• Language: English
• ISBN: 1607964619
• ISBN13: 9781607964612
• Release Date: June 2012
• Publisher: www.bnpublishing.com
• Length: 386 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Madison Avenue Maverick Reveals Stunning New Formula!!!

Imagine... a way for your advertising to actually make you money... Sounds like a novel concept to the big agencies who specialize in "creativity" and clamor for awards over more mundane stuff like... sales, profitability, results. John Caples was part of the establishment but his writing shows why he was clearly a cut above. I'm not sure why this book doesn't get as much fanfare as the author's Tested Advertising Methods. But this one is every bit as good. Perhaps it's the typeface, since this one hasn't gotten a reissue since 1983. Whatever, don't judge a book by it's... typeface. Dig into this one and you'll never have to worry about which half of your advertising is actually making you money. You can start making money with all of your advertising. And hopefully the publisher will do what they did for Tested Advertising Methods by releasing a modernized version. All they need to do is slap a little lipstick on this... stunning supermodel!

A classic on advertising and copywriting

This book and Tested Advertising Methods were my first contacts with direct marketing and copywriting and what you have to consider. I consider them both classics. A must at least for every copywriter and also everyone who has to work in this area. In my job I often get suggestion for ads which are funny and creative. But funny doesn't necessarily sell. This book - based on so-called scientific advertising - shows you what works and what to look for in an ads or a copy.

A bigger and fuller book by Caples

This book is full of proven methods of making cost-effective advertising. A bit outdated but still very valid and central to advertising thinking.Simple to read and well-organized. Examples of chapter names include; "303 words and phrases that sell", "12 ways to find advertising ideas" et cetera.An important reference book to anyone involved with selling in general and copywriting in particular.Other related books include; Ogilvy on Avdertising and Tested Advertising Methods.

MUST reading for radio station managers, Sales, Marketing

Recommended in monthly Radio Management Newsletter by Holland Cooke, consultant to News/Talk/Sports AM radio stations.