How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It

By Patrick W. Jordan

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design, marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels

• Format: Hardcover
• Language: English
• ISBN: 0470847115
• ISBN13: 9780470847114
• Release Date: January 2003
• Publisher: John Wiley & Sons
• Length: 116 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.6" x 5.6" x 7.8"