How to Do Critical Discourse Analysis: A Multimodal Introduction

By Andrea Mayr and David Machin

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

• Format: Hardcover
• Language: English
• ISBN: 1529772990
• ISBN13: 9781529772999
• Release Date: April 2023
• Publisher: Sage Publications Ltd
• Length: 360 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.8" x 6.7" x 9.6"