How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

By Howard L. Shenson

Book Overview

A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing, promotion, advertising, and more How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminarfor about $1,000 or less
* How to develop a dynamic program and effective programmaterials
* How to create a powerful, registration producing marketingstrategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketingto increase sales
* How to evaluate and choose where and when to conduct your seminaror workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximumregistrations/profitability
* How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices
* How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

• Format: Paperback
• Language: English
• ISBN: 0471527092
• ISBN13: 9780471527091
• Release Date: September 1990
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 7.2" x 9.5"

Customer Reviews

this is a great book and it anwers all questions you will have on workshops, seminars, and more.

this is a great book and it answers all questions you will have on workshops,seminars, and more.

An Excellent book, Most Practical.

An Excellent book, togather with cases charts and comparisons,The only thing I am sorry about why I didnt buy it before.Although written in the 90s it has some limitations, but if you are in the business, this could really multiply your profits.

Useful

I used this as a reference when myself and a professor friend owned a training workshop business. Our business was profitable and this was a good book to have around for reference.

Dated but very good

This is a good introductory book for those that need to develop and promote successful seminars and workshops. The book covers what one needs to know about developing a program, market testing, setting the right fees, marketing, promotion, advertising and publicity. The reader is provided with useful practical tips and advice that I have used to good effect. The book is well written in simple English that is easy to follow and understand. Despite the book being a bit dated, the advice it provides is still relevant and very useful and practical. Even the veteran has something to learn from this excellent book. Those who wish to capitalize on the growing business of seminars, workshops, conferences and training classes are recommended to read this book for guidance and directions.

Great information

This book is one of the important books on this topic. I have included this book in my personal library and have referred many people to this book.Early in my business I provided "public" seminars and this book provided some great advice and tips.Lenny Laskowski, professional speaker and author of the book, "10 Days to More Confident Public Speaking" (Warner Books)