How to Bring a Product to Market for Less Than $5,000

By Don Debelak

Book Overview

Describes how the small businessman, entrepreneur or investor can take the right product to the marketplace for the smallest possible investment. Clear, step-by-step guidelines explain how to evaluate an idea as well as how to get inside advice on whether the product idea will work. Focusing on sales and marketing, it details product appeal; how to set up a product flow chart; how to predetermine manufacturing costs; how to keep expenses low; when to do a business plan and more. The author gives numerous examples of the right and wrong moves other people have made when marketing an idea.

• Format: Paperback
• Language: English
• ISBN: 0471532797
• ISBN13: 9780471532798
• Release Date: November 1991
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.2" x 9.2"

Customer Reviews

Bring Your Product To The Market

Great book

For the stand-alone inventor

While broad enough in scope to touch on every step required to bring your idea to market, this book goes into detailed solutions to problems you might not have even thought about until too late. Very good details, especially on direct marketing, copywriting. It is an excellent reference book for the self-manufacturing inventor.