How Pleasure Works: The New Science of Why We Like What We Like

By Paul Bloom

Book Overview

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing's history, origin, and deeper nature.

• Format: Paperback
• Language: English
• ISBN: 0393340007
• ISBN13: 9780393340006
• Release Date: June 2011
• Publisher: W. W. Norton & Company
• Length: 302 Pages
• Weight: 0.59 lbs.
• Dimensions: 1.1" x 5.5" x 8.2"