How Much is Enough?: Getting the Most from Your Advertising Dollar

By John Philip Jones

More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.

• Format: Hardcover
• Language: English
• ISBN: 0669246395
• ISBN13: 9780669246391
• Release Date: January 1992
• Publisher: Lexington Books
• Length: 382 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.4" x 6.5" x 9.5"