How Does Advertising Impact Teen Behavior?

By Roman Espejo

Book Overview

What role does television advertising play in childhood obesity? Can innovative advertisements prevent teen smoking? Do brands, not marketers, define teens? A collection of diverse viewpoints on the topic of teens and advertising offers a spectrum of perspectives on related subject matter. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

• Format: Paperback
• Language: English
• ISBN: 0737755792
• ISBN13: 9780737755794
• Release Date: October 2011
• Publisher: Greenhaven Publishing
• Length: 104 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.2" x 6.0" x 8.7"
• Age Range: 14 to 17 years
• Grade Range: Grades 9 to 12