How Corporate Truths Become Competitive Traps: How to Keep the Things That Everyone Knows Are True'' from Becoming Roadblocks to Success

By Eileen C. Shapiro

Taking her cue from Will Rogers, who said, ''It's not what you don't know that can hurt you; it's what you know that ain't so,'' Eileen Shapiro exposes corporate enemy number one: self-deception. Citing dozens of case studies, ranging from the funny to the tragic, she focuses on the eight most common corporate hobbyhorses--corporate ''truths,'' often based on past successes--that persistently lead smart managers into making bad decisions. And, she offers clear guidelines that will sharpen managers' perceptions and help them avoid current and future self-delusions that can kill their companies' and their own chances of success.

• Format: Hardcover
• Language: English
• ISBN: 0471516430
• ISBN13: 9780471516439
• Release Date: May 1991
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 9.3" x 6.3"