How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

by Sharp, Romaniuk, Jenni Romaniuk, et al.

This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved...

• Format: Hardcover
• Language: English
• ISBN: 0190330023
• ISBN13: 9780190330026
• Release Date: October 2022
• Publisher: Oxford University Press
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"