How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

By Jim Aitchison

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers.

• Format: Hardcover
• Language: English
• ISBN: 0470820551
• ISBN13: 9780470820551
• Release Date: June 2002
• Publisher: Wiley
• Length: 400 Pages
• Weight: 2.36 lbs.
• Dimensions: 1.3" x 7.4" x 10.3"