Hispanic Market Handbook

By María Isabel Valdés

A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.

• Format: Hardcover
• Language: English
• ISBN: 0810385007
• ISBN13: 9780810385009
• Release Date: January 1995
• Publisher: Gale Cengage
• Length: 488 Pages
• Weight: 2.85 lbs.
• Dimensions: 1.5" x 7.5" x 9.6"