Higher Profits Through Customer Lock-In

By Joachim Buschken

For the most part, Customer Satisfaction programs are ineffective. Companies need to strive for Customer Lock-in. Customers are locked into a company's product when the switching costs are high. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324202652
• ISBN13: 9780324202656
• Release Date: December 2004
• Publisher: Cengage Learning
• Length: 208 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 6.5" x 9.3"