Hello, My Name Is Awesome: How to Create Brand Names That Stick [16 Pt Large Print Edition]

By Alexandra Watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names.?

• Format: Paperback
• Language: English
• ISBN: 0369380932
• ISBN13: 9780369380937
• Release Date: September 2014
• Publisher: ReadHowYouWant
• Length: 188 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"