Health Marketing and Consumer Behavior: A Guide to Basic Linkages

By William Winston

Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide. They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.

• Format: Paperback
• Language: English
• ISBN: 0866564632
• ISBN13: 9780866564632
• Release Date: January 1985
• Publisher: Routledge
• Length: 101 Pages