Hands-On Social Marketing: A Step-By-Step Guide

By Nedra Kline Weinreich

Book Overview

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

• Format: Paperback
• Language: English
• ISBN: 0761908676
• ISBN13: 9780761908678
• Release Date: June 1999
• Publisher: Sage Publications, Inc
• Length: 272 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.6" x 8.0" x 11.0"

Customer Reviews

Social Marketing 101 - Great Introduction

This book is a good first look at social marketing. I was trying to figure out how to create my own bacon explosion...which I think should replace "viral marketing" as the term. I invited the guys to present and we have a webinar scheduled. You can also access on demand after the event. You can attend a webinar with the BBQ Addicts guys coming Tuesday, April 7th 2009 11:00am (PT) and learn how they did this Social Marketing phenomenon. Hosted by Marketbright ( Marketing Automation Software) [...]

Made-to-Order for Social Marketers

This work book is chock-filled with practical help for preparing an effective social marketing plan. I enjoyed the easy-to-use forms. Many great ideas for applying social marketing too. It's so hard to find resources that relate to the unique nature and challenges of this kind of marketing. If you are a non-profit change oriented social marketer you need this book on your shelf!

Terrific resource for nonprofits

I have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client.