Guide to Business Planning

By Graham Friend and Stefan Zehle

Book Overview

Everything you need to know about preparing and writing a business plan. To get any new business idea off the ground you must have a plan- and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing a business plan: * how you analyse the market, customers and competitors, and the business environment* how you model the business and prepare the financial statements* how you examine and explain strategic options* the analysis of risk and the assessment of both the upside and potential downside* funding issues* the all-important executive summary - often the only part of a business plan that is read* how you use a business plan to help put your plans into practice and to monitor and measure the performance of the business.

• Format: Hardcover
• Language: English
• ISBN: 1861974744
• ISBN13: 9781861974747
• Release Date: February 2004
• Publisher: Profile Books(GB)
• Length: 281 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.8" x 7.8" x 10.2"