Growing and Managing an Entrepreneurial Business

By Kathleen R. Allen

Growing is designed to give students a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0395906709
• ISBN13: 9780395906705
• Release Date: January 1998
• Publisher: Houghton Mifflin
• Length: 680 Pages
• Weight: 2.35 lbs.
• Dimensions: 1.1" x 7.5" x 9.1"

Customer Reviews

More than a business plan recipe....

This book is more than a plain business plan recipe. By accurately addressing the profile of the entrepreneur, Dr. Allen allows the potential entrepreneur to excersise a soul-searching effort to determine the presence of (or the lack of) the attributes that most entrepreneurs share. The creative process required to generate a truly entrepreneurial product or service (and not just the new same old business) is also discussed through a survey of techniques that can be applied to almost any context. Finally, the author addresses in a rigorous but in a straight-to-the-point fashion what the entrepreneur must DO and what he (her) has to WRITE in order to build a robust business plan. Eventhough the target of this book are business students (based on the text-book format adopted by the author), the text contents are universal and the discussed methods can be applied to the international context - as I did as a matter of fact. I strongly recommend this book to any person about to undertake the risky but exciting entrepreneurial endeavor.