Governing from Center Stage: White House Communication Strategies During the Television Age of Politics

By Lori Cox Han

This volume analyzes and compares the use of communication strategies of presidents and their administrations during the television age of politics. The study begins in 1961 - the start of Kennedy's... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1572733578
• ISBN13: 9781572733572
• Release Date: January 2001
• Publisher: Hampton Press (NJ)
• Length: 290 Pages

Customer Reviews

User Friendly Analysis in the Fastlane of American Politics

As an undergraduate political science major, I've learned that research on the institution and person of the President of the United States of America deals primarily with general theories of leadership and governing. Dr. Han narrows the field of research to the topic of White House communication-- specifically television-- strategies, beginning with Kennedy and ending with Clinton. The book focuses on which strategies failed and which strategies succeeded, by examining the various media communication strategies applied by each administration towards their certain domestic policies. These case studies provide the reader with a look at the various consequences an administration must consider when "going public" with a policy. This book could be used in teaching mass media or political science.