Good Business: The Talk, Fight, Win Way to Change the World

by Bill Novelli

Book Overview

An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues.

From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the...

• Format: Hardcover
• Language: English
• ISBN: 1421440423
• ISBN13: 9781421440422
• Release Date: February 2021
• Publisher: Johns Hopkins University Press
• Length: 392 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.2" x 6.1" x 9.3"