Go Figure! New Directions in Advertising Rhetoric

by Edward F. McQuarrie, Barbara J. Phillips, Barbara J Phillips

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the...

• Format: Hardcover
• Language: English
• ISBN: 076561801X
• ISBN13: 9780765618016
• Release Date: December 2007
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"